In its most simple description Snapchat is an app where its user can send photos and videos to a set list of recipients. The user simply takes a photo or video and can edit it with some text or drawings and can send it to one or multiple receivers. What makes it different from other applications the user can set a limit of up to 10 seconds for the receiver to see it. Then the file is deleted and cannot be recovered. This simple idea separates Snapchat from all the other social media sites and for this reason it is my favorite.
Evan Spiegel and Robert Murphy, two Stanford University students, created this great idea. However, Reggie Brown was originally involved in the same class project as Evan Spiegel where the idea of snapchat or ‘picaboo’ was created, in April 2011. Picaboo, which was the original name for Snapchat, was then launched in June 2011 in Spiegel’s father’s living room. But renamed and then the logo known as Ghostface chillah was selected.
Spiegel was a big fan of a few rappers, especially Ghostface killah, but they couldn’t use that as their ‘friendly face’ of a company. So they modified a ghost image to the one below.
The basic structure was a simple one; you would come up with a username, example nickmac00, and you then add others by finding out their usernames. Once you are accepted you can start exchanging videos and photos. To make it even easier for the user your most ‘snapped’ friends are added to your top 3, which is made visible to all your contacts. To make snapchat a little more… open.
In a short couple of months after it was launched, massive increases in Snapchatting were being recorded. Then on November 28th it was recorded that over 1 billion snaps had been sent around the world by the use of Snapchat. I can personally say that it took Ireland by storm in the last 9 months and is still on the rise. It is a fun and easy to use application, which is free, so it makes sense how much it has grown.
In terms of success it was evident that snapchat was going to be a success. It was making money and in December 2012 it was quoted in the magazine Forbes that is the biggest Non- Revenue App since instagram and is still growing. With this in mind offers to buy out the company were being thrown around. Big players such as Mark Zuckerberg and Google offered an incredible 3 billion dollars and 4 billion dollars. Both of which were rejected. Every hot new app rises and rises like a bubble but every bubble will burst. Did Evan and all involved push it to far?