The ceo of twitter recently said “We as a company aren’t going to be satisfied—I am not going to be satisfied—until we reach every connected person on the planet, period,” which really showed the determination of the company as a whole.
Twitter experienced rapid growth from its launch very quickly. It had 400,000 tweets posted every three months in 2007, just a year after launching. And by February 2010, Twitter users were sending up to 50 million tweets per day.
Then in June 2010, about 65 million tweets were being posted each day meaning that 750 tweets were being sent every second around the world. And in March 2011 140 tweets a day.
This phenomenal growth brought twitter up from the twenty-second highest ranking social networking site all the way to third in one year.
During big global events twitter usage always has and will peak, for example during the 2010 World Cup when Japan scored against Cameroon there was 2,940 tweets sent every second. And when Michael Jackson died in the summer of June 2009, twitter serves crashed due to users were updating their twitter to include the singers name at a rate of 100,000 tweets per hour.
What helped twitter on its path to success was the increase in smart phones and its apps. In April 2010 twitter had brought in application developer Atebits to develop an app that could be used to link to their twitter. This means users can now with the help of mobile data can tweet where and whenever they want.
In December 2011, Twitter changed features around to make it very similar to facebook, brining in the addition of the ‘home’ tab, connect and discover tabs this meant that new users found it easier to adjust to the settings and easier to such for people and hashtags.
Then in February 2012 twitter announced themselves and a Russian search engine ‘yandex’ had joined partnership and in April 2012, Twitter announced that it would be expanding and opening an office in Detroit, with the aim of working with automotive brands and advertising agencies.
On October 5, 2012, Twitter acquired a video clip company called Vine that launched in January 2013. Twitter released Vine as a standalone app that allows users to create and share six-second looping video clips on January 24, 2013. Vine videos shared on Twitter are visible directly in users’ Twitter feeds.
On December 18, 2012, Twitter announced it had surpassed 200 million monthly active users. Twitter hit 100 million monthly active users in September 2011, and as of September 2013, the company’s data showed that 200 million users send over 400 million tweets daily, with nearly 60% of tweets sent from mobile devices.