Category Archives: Snapchat ~ Nick McCarthy

Working behind the Friendly Ghost of Snapchat

Snapchat is the fastest growing social media application in the world, but what about the work staff that is keeping it going? As already stated Snapchat was created by college students Evan Spiegel and Robert Murphy and was launched in Evan’s father’s living room. That was back in July 2011. Evan had the original idea and brought in Robbie to code the application and between the three of them they turned a class project picaboo into a recently valued $860 million company.

 

   In the most recent count there are 35 employees behind the maintenance of snapchat. What is been advertised about working in offices such as Facebook, Google or snapchat itself is that is a colourful, open, social and laid back office, but what separates snapchat from the rest is the message that it will not be acquired. So they set up a ‘dream job’ location on Venice Beach in California. It wasn’t always there though. When Snapchat originated from Spiegel’s father’s living room, the company was based there. Murphy slept in Spiegel’s sister’s room and they worked around the clock to keep it going.

 

  Nowadays, they can split the load. Since launch they now have 35 employees, which they keep anonymous. Even though they remain anonymous we get to see inside the lives of a working day in snapchat. They advertise perks such as a friendly environment and features that millions of users use.

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  The friendly environment advertised is back up by the characteristics needed by possible employees. They must be motivated by the vision, able to execute quickly and passionate about the product. While the atmosphere was shown and well advertised the actual salaries and earnings of each position are not shown to the public. Regardless, I would like to work for snapchat. Salaries are important but I believe if you’re not happy where you work you will struggle and from what is shown and written about it everyone looks happy.


Snapchat- Is it Ethically sound?

All aspects of social media were created with good intensions snapchat is no exception. Sadly, however, abuse is possible. In theory snapchat fulfills a role by allowing sender to present a photo to a recipient that will disappear after a set number of seconds. In practice, however, a recipient could screen grab the photo. Which means that the photo will actually stay on his/her phone.  Defeating the primary concept behind Snapchat. Which begs the question, will snapchat survive?

 

It is my opinion that Snapchat is the answer, right now. When people talk about privacy with photos snapchat is the best option. The use of screen grabbing is a weak argument to slander snapchat because snapchat goes hand in hand with a basic human instinct, trust. When a sender chooses a recipient he or she has trusted that person not to abuse him or her by screen grabbing that photo. This separates the app from Facebook and twitter and other photo streaming applications.

 

The clever programmers behind snapchat have even installed a notification system, which allows the sender to be warned about a screen grab if it happens. Allowing the sender to stop any chance of the photo to be manipulated.

 

Facebook, whatapp and twitter are the most popularly used social applications and have been heavily slatted for inappropriate ‘sexting’ and cyber bullying. It can be easily done but hard to stop. Once an incriminating photo is put up it can be shared, copied, re-tweeted so quickly that it will always be on the worldwide web.  Snpachat is in my eyes the only app, which can provide an answer to cyber bullying at this time.

 

Snappy

Cyber bullying is not as narrow-minded as someone calling somebody a name anymore. Now it has broadened out to ganging up on someone by manipulating a story or an image and plastering it on the Internet for the world to see. So much so that it has now ruined so many people’s lives and there is very little can be done to stop it because by simply changing the documents name it can be put back up again and again. We have seen examples of that even in this country. Of papers such as the daily mail or the sun printing explicit stories of conversations teenagers are having over the Internet. This is the basis for snapchats success. It focuses on the trust had between the sender and receiver and while that still exists snapchat will continue to succeed


Snapchat “Ghostface Chillah”

In its most simple description Snapchat is an app where its user can send photos and videos to a set list of recipients. The user simply takes a photo or video and can edit it with some text or drawings and can send it to one or multiple receivers. What makes it different from other applications the user can set a limit of up to 10 seconds for the receiver to see it. Then the file is deleted and cannot be recovered. This simple idea separates Snapchat from all the other social media sites and for this reason it is my favorite.

Evan Spiegel and Robert Murphy, two Stanford University students, created this great idea. However, Reggie Brown was originally involved in the same class project as Evan Spiegel where the idea of snapchat or ‘picaboo’ was created, in April 2011. Picaboo, which was the original name for Snapchat, was then launched in June 2011 in Spiegel’s father’s living room. But renamed and then the logo known as Ghostface chillah was selected.

Spiegel was a big fan of a few rappers, especially Ghostface killah, but they couldn’t use that as their ‘friendly face’ of a company. So they modified a ghost image to the one below.

(1)Snapchat_logo

The basic structure was a simple one; you would come up with a username, example nickmac00, and you then add others by finding out their usernames. Once you are accepted you can start exchanging videos and photos. To make it even easier for the user your most ‘snapped’ friends are added to your top 3, which is made visible to all your contacts. To make snapchat a little more… open.

 

In a short couple of months after it was launched, massive increases in Snapchatting were being recorded. Then on November 28th it was recorded that over 1 billion snaps had been sent around the world by the use of Snapchat. I can personally say that it took Ireland by storm in the last 9 months and is still on the rise. It is a fun and easy to use application, which is free, so it makes sense how much it has grown.

 

In terms of success it was evident that snapchat was going to be a success. It was making money and in December 2012 it was quoted in the magazine Forbes that is the biggest Non- Revenue App since instagram and is still growing. With this in mind offers to buy out the company were being thrown around. Big players such as Mark Zuckerberg and Google offered an incredible 3 billion dollars and 4 billion dollars. Both of which were rejected. Every hot new app rises and rises like a bubble but every bubble will burst. Did Evan and all involved push it to far?

-Nick McCarthy

References

http://www.forbes.com/sites/jjcolao/2012/11/27/snapchat-the-biggest-no-revenue-mobile-app-since-instagram/

http://en.wikipedia.org/wiki/Snapchat

http://www.udreview.com/snapchat-a-growing-trend-1.2939743#.UNYyv_xfN5Q

http://www.dailymail.co.uk/sciencetech/article-2507136/Snapchat-turns-3-billion-Facebook-offer-hopes-receive-higher-bid.html