Category Archives: Twitter ~ Joe Kelly

#FollowUsOnTwitter

#FollowUsOnTwitter

According to a IPO filing with the Securities and Exchange Commission the revenue of Twitter has tripled from 2011 to 2012. And in 2013 broke the record again having posted 254 million dollars revenue in the first six months of the year compared to the 2012 year.[1]

#How?

Advertising is always improving everywhere especially on the Internet. Already as of 2013 85 percent of the site’s revenue came from advertising according to the same filing. Twitter charged the way posts are presented on the home feed to make the site more visual. Previously, media was presented as a link, so users had to click on a video or photo to view it. Now with the new way the media shoes up directly. These changes will increase advertising revenue greatly.[2]

So with twitter being such a good place to advertise, is it only for big successful companies?

No!

With twitter you can advertise without spending a single cent! How?

Twitter is being used by small companies all over the world.

Everyone is doing it, the guy who runs the small DIY on the corner of your street is using it. It’s a fast way of getting the message out there to your customers, letting them instantly know your news whether it be a new product, special deal or upcoming event. Many companies tell their followers to retweet and follow to be in with a chance of a specific prize this allows their followers to see this and the chain keeps growing until you have thousands of people seeing your offers and following you.

The number one advantage of this is that it allows the small business to engage with its customers, Posting information about its product is its obvious use. But twitter also gives another channel for listening to and finding out about your customers, what they like or dislike about the company, how they feel about your brand, what suggestions they have for improvement, what their favorite products are and why etc..


#Twittersgrowthinthepast

The ceo of twitter recently said “We as a company aren’t going to be satisfied—I am not going to be satisfied—until we reach every connected person on the planet, period,”[1] which really showed the determination of the company as a whole.

Twitter experienced rapid growth from its launch very quickly. It had 400,000 tweets posted every three months in 2007, just a year after launching. And by February 2010, Twitter users were sending up to 50 million tweets per day.[2]

Then in June 2010, about 65 million tweets were being posted each day meaning that 750 tweets were being sent every second around the world. And in March 2011 140 tweets a day.[3]

This phenomenal growth brought twitter up from the twenty-second highest ranking social networking site all the way to third in one year.

During big global events twitter usage always has and will peak, for example during the 2010 World Cup when Japan scored against Cameroon there was 2,940 tweets sent every second. And when Michael Jackson died in the summer of June 2009, twitter serves crashed due to users were updating their twitter to include the singers name at a rate of 100,000 tweets per hour.[4]

What helped twitter on its path to success was the increase in smart phones and its apps. In April 2010 twitter had brought in application developer Atebits to develop an app that could be used to link to their twitter. This means users can now with the help of mobile data can tweet where and whenever they want.

In December 2011, Twitter changed features around to make it very similar to facebook, brining in the addition of the ‘home’ tab, connect and discover tabs this meant that new users found it easier to adjust to the settings and easier to such for people and hashtags.

Then in February 2012 twitter announced themselves and a Russian search engine ‘yandex’ had joined partnership and in April 2012, Twitter announced that it would be expanding and opening an office in Detroit, with the aim of working with automotive brands and advertising agencies.[5]

On October 5, 2012, Twitter acquired a video clip company called Vine that launched in January 2013. Twitter released Vine as a standalone app that allows users to create and share six-second looping video clips on January 24, 2013. Vine videos shared on Twitter are visible directly in users’ Twitter feeds.[6]

On December 18, 2012, Twitter announced it had surpassed 200 million monthly active users. Twitter hit 100 million monthly active users in September 2011,[7] and as of September 2013, the company’s data showed that 200 million users send over 400 million tweets daily, with nearly 60% of tweets sent from mobile devices.[8]

-Joe Kelly

[1] http://www.pcworld.com/article/2100421/twitter-enters-adolescence-seeks-its-next-adventure.html

[2] http://www.telegraph.co.uk/technology/twitter/7297541/Twitter-users-send-50-million-tweets-per-day.html

[3] https://blog.twitter.com/2011/numbers

[4] http://news.bbc.co.uk/2/hi/technology/8120324.stm

[5] http://www.reuters.com/article/2012/04/04/twitter-detroit-idUSL2E8F47G020120404

[6] http://www.theguardian.com/technology/appsblog/2013/jan/24/twitter-vine-iphone-app

[7] http://mashable.com/2012/12/18/twitter-200-million-active-users/

[8] http://money.cnn.com/2013/09/10/technology/social/twitter-acquisition/index.html


Twitter-#motherofallhashtags

To think the day would come where I would be blogging about a blogging website. Who would have thought it, Twitter, a microblogging/social networking website that limits the user to only 140 characters per post would become the third most valuable Networking site in the world after just 8 years from it being launched. [1]

That question must be screaming out of your head….. HOW???? WHYY????

Twitter was established in July 2006 by the following people

1)      Jack Dorsey

2)      Norah Glass

3)      Evan Williams

4)      Biz Stone  [2]

Three of whom were all involved in blogger.com. The site is written in Java script and now with over 200 million active users as of July 2013, with 340 million tweets a day[3], of what is thought to be boring people, telling other boring people, that they don’t know, from other parts of the world, how there day was with a lovely photo attached to the post of food they have currently eaten.[4]

So how does twitter work?

When these people decide it is time to take out there phone or open up there internet browser and tell Their followers(of which is just another word for ‘friends’ on other sites) of what they think is interesting, funny or ‘useful’ information. People use twitter in many ways, some as a newsfeed  by following prominent people or networks, some as a pseudo-chatroom by limiting their followers and some as a microblog for updating people about their so called ‘personal’ lives. This so called personal information can then be retweeted by your followers so all their followers can see this information which in turn can be retweeted by their followers and so on.

Twitter users choose who they do and do not follow. This means they have total control over what news they receive on their homepage. When referring to ‘homepage’ this is the feed that one will see when signed into twitter containing yours and your followers tweets, which would be different to your personal twitter page which will be all your own tweets. This is similar to how facebook and most other social networking sites work(home & profile page).

Finally #hashtags the most hated thing on facebook but the most common thing on twitter, this is a way of labelling the tweet that is being sent so that other users can see the tweet on the same topic but looking up the hashtag in discover. They contain no spaces or punctuation and begin with a #symbol.

So are these the only people who use twitter? No!!!

Twitter is now used by many businesses around the world for promotion. It is said that at the moment there is 51% of active twitter users that will follow companies, brands or products. [5]

This statistic means that twitter are three times more likely to follow brands than Facebook users. [6]

And that 42% of the users on twitter will learn about products and services via twitter. [7]

Of which 37% of twitter users will purchase from a brand they follow and 90% say they follow the business on twitter to get discounts and promos. [8]

So as you can see Twitter which started as a blogging site is being over run by businesses.

-Joe Kelly

http://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=239&nav=industry

http://en.wikipedia.org/wiki/Twitter

http://techcrunch.com/2012/07/31/twitter-may-have-500m-users-but-only-170m-are-active-75-on-twitters-own-clients/

http://www.edisonresearch.com/twitter_usage_2010.php

http://www.convinceandconvert.com/twitter/7-surprising-statistics-about-twitter-in-america/

http://socialmediatoday.com/stephaniefrasco/1770161/100-facts-figures-about-twitter-business

http://www.mediabistro.com/alltwitter/twitter-small-business_b46366