According to a IPO filing with the Securities and Exchange Commission the revenue of Twitter has tripled from 2011 to 2012. And in 2013 broke the record again having posted 254 million dollars revenue in the first six months of the year compared to the 2012 year.
Advertising is always improving everywhere especially on the Internet. Already as of 2013 85 percent of the site’s revenue came from advertising according to the same filing. Twitter charged the way posts are presented on the home feed to make the site more visual. Previously, media was presented as a link, so users had to click on a video or photo to view it. Now with the new way the media shoes up directly. These changes will increase advertising revenue greatly.
So with twitter being such a good place to advertise, is it only for big successful companies?
With twitter you can advertise without spending a single cent! How?
Twitter is being used by small companies all over the world.
Everyone is doing it, the guy who runs the small DIY on the corner of your street is using it. It’s a fast way of getting the message out there to your customers, letting them instantly know your news whether it be a new product, special deal or upcoming event. Many companies tell their followers to retweet and follow to be in with a chance of a specific prize this allows their followers to see this and the chain keeps growing until you have thousands of people seeing your offers and following you.
The number one advantage of this is that it allows the small business to engage with its customers, Posting information about its product is its obvious use. But twitter also gives another channel for listening to and finding out about your customers, what they like or dislike about the company, how they feel about your brand, what suggestions they have for improvement, what their favorite products are and why etc..